Art Center motion design chair Ming Tai has arrived to help guide the students in forming a proper structure for their narratives of their brand. The teams will be creating dynamic stories of their brand to help push them in a positive direction. Telling the story and visually creating the identity for the brand is very important at this stage in their projects. Without a solid foundation of what the brand is about, then the brand has no equity and the story will get lost. This week is all about story telling.